During my tenure as a Brand Manager at the Pep Boys corporate office, I led a team of seven professionals, overseeing the intricate orchestration of email and direct mail campaigns. Collaborating seamlessly across departments, I navigated the complexities of Account Services and Marketing, ensuring alignment with overarching objectives.

While spearheading concept work for initiatives like the Pep Boys Auto Sales divisions, I balanced creativity with pragmatism, even in projects that didn't materialize. My primary focus remained steadfast on amplifying brand awareness through a diverse array of print, digital, and social campaigns, crafting cohesive narratives that resonated with our audience.