My tenure as Head of Brand at Angel Protocol was both enriching and humbling. Joining a team with a noble mission to leverage cryptocurrency for charitable endowments was an inspiring journey.

Angel Protocol aimed to revolutionize philanthropy by enabling organizations to focus on their altruistic endeavors rather than perpetual fundraising efforts. Despite the setback of the crypto platform's collapse, the team's resilience led to the transformation of Angel into what is now better.giving.

Working on the UI/UX of this intricate process was a profound learning curve, instilling in me a deep sense of empathy for the end user. This experience underscored the importance of user-centric design and the impact it can have on facilitating meaningful interactions in complex systems.